Good, effective design is not always showy and obvious

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Online retailer presents neat, professional shop front

This client was highly satisfied with their websites existing "look n feel", but nevertheless, they wanted to add more features to their home page, including additional navigation at the top of the page, a random product display and a reorganized footer (The last two can be compared below).

When visitors arrive at a website, they want to quickly understand how it is organized. There was a danger this home page would become confusing with everything presented in the same way – that is: on a white background without any embellishment.

In the new design, for example, the navigation on the left can be 'made sense of' quicker than before, because its sections are instantly clear. Your eye can quickly scan down the list, instantly determining where you need to click to see what you want to.

Effective, good 'design' is not always 'showy' or 'obvious'.

Services:

Currently and recently working for this client on:

• Rationalising website code so the site loads quicker
• Reviewing and improving effectiveness in search engine results
• Identified the site was using old web tracking code and updated this
• Developing custom web statistics reports to track certain aspects of the site.
• Banner adverts for use on other websites (Below).
• Developing the 'professional' look n feel of the site as described above

Above: Two banner designs for use in an affiliate scheme on other websites - formatted according to the brief (gif).
Below: Footer before on the left. Revised site footer on the right.

Software:

Custom e-commerce CMS/templating system by others

Status:

Pre-existing retail website – 'live'.

Notes:

Ads/'feature' graphics on home page produced by client

Location:

Leeds, Yorkshire